2021-06-29
Daniel Hartman
Design Dispatch, New York
The concept of gatekeeping in business refers to the practice of controlling access to certain resources or opportunities based on perceived merit or exclusivity. By establishing a selective threshold, gatekeepers can maintain their authority and prestige within an industry or niche.
The Art of Gatekeeping: Unlocking 2024's Defining Summer Aesthetic
“I'm not a gatekeeper, I'm just passionate about preserving the integrity of our craft”: Exclusive Interview with Special Offer. The names behind this summer's most coveted fashion trends open up about their approach to shaping the industry's future. Meet Special Offer, the NYC-based design studio at the forefront of 2024's defining style.
On paper, Special Offer is a 'creative tech company focused on the growth of subculture through digital experience'. However, peel back the layers and it becomes clear that there's more to this studio than meets the eye. Its founder has long been a proponent of gatekeeping, using their platform as a means of protecting and promoting the art they love.
The Power of Irreverence: How Special Offer is Redefining Fashion
When asked about their approach to style, the founders of Special Offer remain unapologetic about their role in shaping the industry's trajectory. "We're not interested in catering to the masses," says a source close to the studio. "Our goal is to push boundaries and challenge the status quo." With this mantra in mind, Special Offer has been busy creating a summer aesthetic that's both elastic and irreverent – one that refuses to be tied down by convention.
The Future of Fashion: How Special Offer is Leading the Charge
As we look to the future, it's clear that Special Offer is leading the way in shaping the industry's next big trend. With their unique blend of creative vision and technical expertise, they're helping to redefine what fashion means in today's digital age. Whether you're a brand, a designer or simply someone who loves great style – take a closer look at Special Offer and discover how this innovative studio is pushing the boundaries of what's possible.