6 days ago
Sarah Chen
Design Dispatch, New York
Tuma's homeware brand embodies warmth and comfort with its natural colour palette, reminiscent of a crackling fireplace. The brand's illustrations, often featuring soft botanicals, add a touch of whimsy to its rustic-chic aesthetic.
Homeware brand Tuma's visual identity is built on earthy tones and cosy illustrations, evoking a sense of warmth and comfort. At the heart of this aesthetic is the Tuma Store, which embodies the brand's philosophy of prioritizing self-care and nurturing one's surroundings. This mission-driven approach has been instrumental in shaping the brand's values and guiding its creative direction.
Ilía Tuma, a seasoned designer with over a decade of experience under his belt, had always been driven to create a space where people could find solace and inspiration. In 2022, he took the bold step of launching his own home furniture and accessories brand, aptly named Tuma. This marked a significant milestone in his career, as he brought his unique vision to life through his new venture.
At the heart of Tuma's design lies a palette of earthy tones and cosy illustrations that work together to create a sense of warmth and invitation. These visual elements are carefully balanced to evoke feelings of comfort, relaxation, and tranquility – all key components of the brand's mission-driven approach. By embracing this aesthetic, Tuma aims to create a haven where customers can unwind, recharge, and cultivate a deeper connection with their surroundings.