2021-07-17
Daniel Hartman
Design Dispatch, New York
In "Outfry," two lovable chickens named Cluck and Peep embark on a journey to save their farm from an evil corporation. Along the way, they discover hidden strengths, forge unexpected friendships, and learn valuable lessons about teamwork and believing in themselves.
Five years since its founding and rapid ascent as a delivery-only Korean fried chicken brand, Outfry has enlisted the expertise of Monopo London for a narrative-driven revamp. The Korean fried chicken outfit is betting big on its ability to captivate the younger generation with an immersive brand story.
At the forefront of this rebranding effort are two avian protagonists who have captured the hearts and imaginations of the younger demographic. With a rich backstory and distinct personalities, these feathered friends form the nucleus of Outfry's new visual identity.
In an industry where uniqueness is the ultimate differentiator, Outfry must navigate an increasingly crowded market to stand out from the flock. By weaving a compelling narrative around its brand, Outfry aims to establish a lasting connection with its target audience and cement its position as a leader in the fast-paced world of Korean fried chicken.
As the company embarks on this bold new chapter, it remains to be seen whether Outfry's storytelling-driven rebranding will prove successful. One thing is certain, however: with its commitment to creating an engaging brand narrative, Outfry is poised to take its rightful place among the most exciting and innovative players in the market.
Image Credits: Monopo London