2015-10-24
Sarah Chen
Design Dispatch, New York
Other Box has announced its name change to Omse, as it continues to strive for inclusivity and diversity in all aspects of life. By embracing this new identity, Omse aims to further amplify its mission and reach a wider audience.
Rebranding a Legacy: Omse Redefines the Mission of Other Box
In a move that signals its evolution into a more established and progressive force, Omse, formerly known as Other Box, has unveiled an updated brand identity. The rebranding comes as the company continues to champion equality in the workplace and beyond, with a renewed focus on empowering individuals and communities.
"The brand reflects our evolution from a scrappy startup to the more established, progressive, and forward-thinking company we are today," says Leyya Sattar, founder of Omse. Sattar's vision for Other Box was born out of a desire to tackle "the power imbalances in the world" – a sentiment that has guided the company's mission since its inception in 2016. Under Sattar's leadership, Other Box has grown into a respected and influential organization dedicated to promoting social justice and equality.
As Omse looks to the future, it is clear that the company remains committed to its core values. "Our rebranding is not just about updating our visual identity, but about reinforcing our mission and purpose," explains Sattar. "We are excited to share this new chapter with our community and continue to work towards creating a more equitable and just world." With its updated brand, Omse is poised to take on even more ambitious initiatives and expand its reach to even more individuals and organizations.
One of the key areas where Omse plans to make a significant impact is in diversity and inclusion. The company has long been recognized for its commitment to creating a workplace culture that values and celebrates diversity, but with its rebranding, it is now more explicit about its dedication to this mission. "We believe that equality is not just a moral imperative, but also a key driver of innovation and success," says Sattar. By amplifying its message and taking bold action, Omse aims to inspire others to join the fight for social justice and create a more inclusive and equitable world.
Omse's rebranding also marks an important milestone in the company's history as it continues to grow and evolve. Founded by Sattar as a way of addressing "the power imbalances in the world," Other Box has grown into a respected and influential organization with a global presence. As Omse looks to the future, it is clear that the company remains committed to its mission and values.
Sattar's vision for Other Box was always centered around creating positive change in the world. "I started this company because I wanted to make a difference," she says. "I believe that social entrepreneurship has the power to transform lives and create a better world." With its updated brand, Omse is now more explicit about its commitment to this mission, inspiring others to join the fight for equality and justice.
A New Chapter for Omse
Omse's rebranding marks an exciting new chapter in the company's history. As it continues to champion equality and social justice, the organization will undoubtedly make a significant impact on the world. With its updated brand identity, Omse is poised to take on even more ambitious initiatives and inspire others to join the fight for positive change.
One of the most striking aspects of Omse's rebranding is its simplified design. Gone are the complexities of the old brand; in their place is a sleek and modern visual identity that embodies the company's values. The result is a brand that is both memorable and impactful, instantly communicating Omse's commitment to equality and social justice.
Sattar explains that the design was intentionally crafted to be inclusive and accessible, reflecting the diversity of the organization and its community. "We wanted our new brand identity to feel approachable and welcoming," she says. By choosing a bold and modern aesthetic, Omse aims to inspire others to join the fight for equality and social justice.
As Omse embarks on this exciting new chapter, it is clear that the company remains committed to its core values. With its updated brand identity, Omse is poised to take on even more ambitious initiatives and expand its reach to even more individuals and organizations.
