4 days ago
Lauren Rodriguez
Design Dispatch, New York
The exhibit delves into the inner workings of Nike's design and production process, showcasing iconic designs and rare prototypes from over four decades. Through intimate photographs and candid interviews, visitors will gain an unprecedented look into the company's history and the people who made it a household name.
A new exhibition is set to take visitors on an unprecedented journey through the history of one of the world's most recognizable brands – Nike. "Form Follows Motion" delves into the archives of this global giant, uncovering the pivotal moments that shaped its contributions to design culture over the past five decades.
Amidst the sheer scale of its global success, it’s easy to forget that Nike, the world’s leading sports brand, did in fact have quite a humble start. Founded by Phil Knight and Bill Bowerman in 1964, the company began as a small distributor for the Japanese shoe maker Onitsuka Tiger. However, it wasn't long before Knight and Bowerman had big plans to create their own line of running shoes that would cater specifically to American athletes.
The early days were marked by trial and error, with Knight and Bowerman conducting extensive research on the feet of their customers to develop a shoe that could meet the demands of top athletes. This attention to detail paid off when they introduced the Waffle sole in 1971 – a groundbreaking innovation that would go on to become a hallmark of Nike's design philosophy. The Waffle sole, which featured a series of deep grooves that provided exceptional traction and support for runners, was the brainchild of Bill Bowerman himself.
As Nike continued to grow and expand its product line, it became clear that the brand's focus would shift from running shoes to a broader range of athletic wear. The company's innovative approach to design had already gained significant attention in the fashion world, with its early use of bold color schemes and dynamic graphics influencing the sportswear aesthetic of the time.
Throughout the 1970s and 1980s, Nike continued to push the boundaries of innovation, introducing a range of groundbreaking products that would redefine the sports industry. The introduction of Air Jordan in 1985, designed by Peter Moore and Bruce Kilgore, marked a major turning point for the brand. This iconic shoe line not only revolutionized basketball fashion but also cemented Nike's status as a leader in innovative design.
The success of Air Jordan was just the beginning for Nike, which continued to expand its product lines and explore new frontiers in athletic wear. The company's bold approach to marketing and branding had already begun to pay dividends, with its memorable advertising campaigns – such as the now-iconic "Just Do It" slogan – becoming synonymous with sports culture.
As we look back on Nike's 50-year journey, it's clear that this global brand has played a significant role in shaping the way we think about athletic wear and performance. From its humble beginnings to its current status as a leader in innovation, Nike continues to be at the forefront of design culture, pushing the boundaries of what is possible with fashion and function.
Today, the "Form Follows Motion" exhibition offers visitors a unique opportunity to explore Nike's rich history and contribution to design culture. Spanning over 5 decades, this showcase will take you on an unforgettable journey through some of the most influential moments in the brand's history – from its early days as a small distributor for Onitsuka Tiger to its current status as a global sports giant.
Whether you're a die-hard Nike fan or simply interested in exploring the world of design culture, "Form Follows Motion" is an exhibition that promises to be both fascinating and informative. With over 500 artifacts on display, including rare Nike memorabilia and original designs, this showcase is sure to delight visitors from all walks of life.
For those looking for a deeper dive into Nike's history, the exhibition also features interactive displays, screenings, and expert-led workshops – providing an immersive experience that will leave you with a newfound appreciation for the brand's contributions to design culture.
