Spring 2026 - SHORTLISTED

Find your Rhythm

Built around the concept “Find a change in repetition,” this project explores the rhythm of a collective urban environment. It began with the idea that everyone in a city moves with their own rhythm and style, yet a single rhythm can influence many. Created as a conceptual identity and motion campaign for Apple Music, the visuals explore variation, repetition, and similarity within a crowd. A custom typeface with rounded corners represents individual rhythmic pulses. Diffusing outline forms act as the campaign’s signature visual, illustrating how music spreads across a shared space and connects people. Originating from these circular forms, the type elements evolve into halftone patterns that develop into a dynamic shapes symbolizing a rhythmic crowd. All imagery used in the campaign was AI-generated.