Spring 2026 - WINNER

Luz Del Caribe

Luz del Caribe is a beverage brand inspired by the always sunny, relaxing, and culturally vibrant Dominican Republic; more specifically, the all-inclusive resorts in Punta Cana. The beverage features delicious, authentic mamajuana cocktails that transport you straight to the sandy beaches of the Dominican with just a sip. The purpose of this project was to create a beverage brand from the ground up based on a place you’ve visited that would serve as both a delicious drink and an incentive to visit said place. The idea was to capture the culture and imagery of your place through your label, box design, and physical advertisements, while keeping all pieces cohesive, recognizable, and professional.