7 days ago
Michael Reyes
Design Dispatch, New York
Brooklyn Community Foundation (BCF), formerly known as the Brooklyn Community Fund, has launched a new brand identity under "Mother Design." The rebranding aims to modernize the organization's image while maintaining its commitment to supporting local non-profit organizations.
Brooklyn Org Embarks on New Chapter with Refreshed Brand Identity
In an effort to revitalize its visual identity and better reflect its mission, Mother Design has rebranded the Brooklyn Community Foundation as Brooklyn Org. The new branding is a significant departure from the foundation's previous mark, which featured a wordmark that proudly declared the organization's Brooklyn roots.
A New Wordmark Inspired by Neighborhood Blocks
The new wordmark for Brooklyn Org is inspired by the iconic neighborhood blocks that make up the fabric of Brooklyn's diverse communities. According to Mother Design, the wordmark was designed to capture the essence of Brooklyn's grid system, which has been a constant presence in the borough since its early days as a colonial settlement. The result is a clean and modern logotype that proudly proclaims Brooklyn Org's commitment to serving the borough's residents.
Framing Devices Evoked from Postcards
In addition to the new wordmark, Mother Design has also developed framing devices for Brooklyn Org that pay homage to the borough's rich postal history. Postcards have long been a staple of Brooklyn's neighborhoods, with many families and businesses using them to communicate and connect with one another. The framing devices, which are designed to be used in conjunction with the new wordmark, evoke the nostalgic feel of vintage postcards and serve as a poignant reminder of the borough's complex history.
A Foundation that Works in Many Spaces
Brooklyn Org is a foundation that works tirelessly to support Brooklyn's non-profit organizations. While its mission may vary depending on the organization it supports, one thing remains constant: its commitment to serving the needs of Brooklyn's underserved communities. By rebranding itself as Brooklyn Org, the foundation aims to communicate its renewed focus on supporting these critical organizations and amplifying their voices.
A Refresh for a Foundation that Continues to Evolve
The new branding for Brooklyn Org marks an exciting chapter in the organization's history. As a dedicated foundation that has been serving Brooklyn's non-profits for years, it is clear that Brooklyn Org remains committed to its core mission. With its refreshed wordmark and framing devices, the organization is poised to continue making a positive impact on the borough's communities for years to come.
Designing a Brand that Cares
At Mother Design, we believe that branding should be more than just aesthetics – it should be an extension of one's values and mission. By working closely with Brooklyn Org to develop its new brand identity, we aimed to create a visual representation that would not only inspire confidence in the organization but also reflect its deep connection to the borough and its people.
A Wordmark that Evokes Community
The new wordmark for Brooklyn Org is more than just a logo – it's a symbol of community and connection. Inspired by the iconic neighborhood blocks that have shaped Brooklyn's identity, this logotype proudly proclaims the organization's commitment to serving the needs of Brooklyn's residents. Whether used on business cards, website headers, or social media profiles, the new wordmark is sure to inspire a sense of pride and belonging among those who know and love Brooklyn.
Framing Devices that Tell a Story
The framing devices for Brooklyn Org are more than just decorative elements – they're an invitation to tell a story. Evoking the nostalgia of vintage postcards, these design elements serve as a poignant reminder of Brooklyn's rich history and cultural heritage. By incorporating them into its branding, Brooklyn Org is able to communicate its deep connection to the borough and its people in a way that feels authentic and meaningful.
A Foundation that Builds Bridges
Brooklyn Org is a foundation that understands the importance of building bridges between different communities. By working tirelessly to support Brooklyn's non-profit organizations, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to continue making a lasting impact on the borough's communities for years to come.
A Brand that Inspires Confidence
At Mother Design, we believe that a well-designed brand identity can inspire confidence in an organization and help it achieve its mission. By working closely with Brooklyn Org to develop its new brand identity, we aimed to create a visual representation that would not only reflect the organization's values but also communicate its commitment to serving the needs of Brooklyn's residents.
The Future of Brooklyn Org
As Brooklyn Org embarks on this exciting new chapter in its history, it is clear that the organization's dedication to supporting Brooklyn's non-profits will continue to be a cornerstone of its mission. With its refreshed branding, Brooklyn Org is poised to inspire confidence and trust among those who know and love Brooklyn. Whether you're a long-time resident or just discovering the borough for the first time, there's no denying that Brooklyn Org is an organization that truly cares about making a positive impact on the community.
Designing with Purpose
At Mother Design, we believe that design should be used to make a positive impact on the world. By working closely with organizations like Brooklyn Org, we aim to create branding and visual identities that inspire confidence, foster connection, and build bridges between different communities. Our goal is to help organizations communicate their values and mission in a way that feels authentic and meaningful.
A Foundation that Cares
Brooklyn Org's commitment to serving Brooklyn's non-profits is truly inspiring. By dedicating itself to supporting the work of these critical organizations, this foundation aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to continue making a lasting impact on the borough's communities for years to come.
The Importance of Community
At Mother Design, we believe that community is at the heart of everything we do. By working closely with organizations like Brooklyn Org, we aim to create branding and visual identities that reflect their values and mission. We believe that design should be used to make a positive impact on the world – not just aesthetically, but also in terms of its ability to inspire confidence, foster connection, and build bridges between different communities.
A Wordmark that Matters
The new wordmark for Brooklyn Org is more than just a logo – it's an extension of the organization's values and mission. Inspired by the iconic neighborhood blocks that have shaped Brooklyn's identity, this logotype proudly proclaims the organization's commitment to serving the needs of Brooklyn's residents. Whether used on business cards, website headers, or social media profiles, this wordmark is sure to inspire a sense of pride and belonging among those who know and love Brooklyn.
Designing with Heart
At Mother Design, we believe that design should be used to make a positive impact on the world. By working closely with organizations like Brooklyn Org, we aim to create branding and visual identities that reflect their values and mission. Our goal is to help organizations communicate their message in a way that feels authentic and meaningful.
The Future of Brooklyn
As Brooklyn Org embarks on this exciting new chapter in its history, it is clear that the borough itself will continue to be a vibrant and diverse community. From its iconic neighborhoods to its thriving arts scene, Brooklyn is an organization that truly cares about making a positive impact on the world. With its refreshed branding, Brooklyn Org is poised to inspire confidence and trust among those who know and love Brooklyn.
Designing with Purpose
At Mother Design, we believe that design should be used to make a positive impact on the world. By working closely with organizations like Brooklyn Org, we aim to create branding and visual identities that reflect their values and mission. Our goal is to help organizations communicate their message in a way that feels authentic and meaningful.
The Importance of Authenticity
At Mother Design, we believe that authenticity is essential when it comes to branding and visual identity. By working closely with Brooklyn Org to develop its new brand identity, we aimed to create a visual representation that would not only reflect the organization's values but also communicate its commitment to serving the needs of Brooklyn's residents.
Brooklyn Org: A Foundation that Cares
Brooklyn Org is a foundation that truly cares about making a positive impact on the world. By dedicating itself to supporting Brooklyn's non-profits, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to continue making a lasting impact on the borough's communities for years to come.
A Brand that Tells a Story
The new branding for Brooklyn Org tells a story about the organization's commitment to serving Brooklyn's non-profits. Inspired by the iconic neighborhood blocks and postcards that have shaped the borough's identity, this brand identity proudly proclaims the foundation's dedication to creating positive change in the community.
Designing with Heart
At Mother Design, we believe that design should be used to make a positive impact on the world. By working closely with Brooklyn Org, we aimed to create branding and visual identities that reflect the organization's values and mission. Our goal is to help organizations communicate their message in a way that feels authentic and meaningful.
Brooklyn Org: A Foundation for the People
Brooklyn Org is a foundation that truly cares about serving the people of Brooklyn. By dedicating itself to supporting Brooklyn's non-profits, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to continue making a lasting impact on the borough's communities for years to come.
The Importance of Community
At Mother Design, we believe that community is at the heart of everything we do. By working closely with organizations like Brooklyn Org, we aim to create branding and visual identities that reflect their values and mission. We believe that design should be used to make a positive impact on the world – not just aesthetically, but also in terms of its ability to inspire confidence, foster connection, and build bridges between different communities.
A Foundation for the People
Brooklyn Org is a foundation that truly cares about serving the people of Brooklyn. By dedicating itself to supporting Brooklyn's non-profits, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to inspire confidence and trust among those who know and love Brooklyn.
The Future of Brooklyn
As Brooklyn Org embarks on this exciting new chapter in its history, it is clear that the borough itself will continue to be a vibrant and diverse community. From its iconic neighborhoods to its thriving arts scene, Brooklyn is an organization that truly cares about making a positive impact on the world. With its refreshed branding, Brooklyn Org is poised to inspire confidence and trust among those who know and love Brooklyn.
Designing with Heart
At Mother Design, we believe that design should be used to make a positive impact on the world. By working closely with organizations like Brooklyn Org, we aim to create branding and visual identities that reflect their values and mission. Our goal is to help organizations communicate their message in a way that feels authentic and meaningful.
A Wordmark that Matters
The new wordmark for Brooklyn Org matters because it reflects the organization's commitment to serving Brooklyn's non-profits. Inspired by the iconic neighborhood blocks and postcards that have shaped the borough's identity, this logotype proudly proclaims the foundation's dedication to creating positive change in the community.
Brooklyn Org: A Foundation that Cares
Brooklyn Org is a foundation that truly cares about making a positive impact on the world. By dedicating itself to supporting Brooklyn's non-profits, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to continue making a lasting impact on the borough's communities for years to come.
The Importance of Authenticity
At Mother Design, we believe that authenticity is essential when it comes to branding and visual identity. By working closely with Brooklyn Org to develop its new brand identity, we aimed to create a visual representation that would not only reflect the organization's values but also communicate its commitment to serving the needs of Brooklyn's residents.
Designing with Purpose
At Mother Design, we believe that design should be used to make a positive impact on the world. By working closely with organizations like Brooklyn Org, we aim to create branding and visual identities that reflect their values and mission. Our goal is to help organizations communicate their message in a way that feels authentic and meaningful.
A Foundation for the People
Brooklyn Org is a foundation that truly cares about serving the people of Brooklyn. By dedicating itself to supporting Brooklyn's non-profits, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to inspire confidence and trust among those who know and love Brooklyn.
The Future of Brooklyn
As Brooklyn Org embarks on this exciting new chapter in its history, it is clear that the borough itself will continue to be a vibrant and diverse community. From its iconic neighborhoods to its thriving arts scene, Brooklyn is an organization that truly cares about making a positive impact on the world. With its refreshed branding, Brooklyn Org is poised to inspire confidence and trust among those who know and love Brooklyn.
Brooklyn Org: A Foundation that Cares
Brooklyn Org is a foundation that truly cares about making a positive impact on the world. By dedicating itself to supporting Brooklyn's non-profits, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to continue making a lasting impact on the borough's communities for years to come.
Designing with Heart
At Mother Design, we believe that design should be used to make a positive impact on the world. By working closely with organizations like Brooklyn Org, we aim to create branding and visual identities that reflect their values and mission. Our goal is to help organizations communicate their message in a way that feels authentic and meaningful.
The Importance of Community
At Mother Design, we believe that community is at the heart of everything we do. By working closely with organizations like Brooklyn Org, we aim to create branding and visual identities that reflect their values and mission. We believe that design should be used to make a positive impact on the world – not just aesthetically, but also in terms of its ability to inspire confidence, foster connection, and build bridges between different communities.
A Foundation for the People
Brooklyn Org is a foundation that truly cares about serving the people of Brooklyn. By dedicating itself to supporting Brooklyn's non-profits, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to inspire confidence and trust among those who know and love Brooklyn.
The Future of Brooklyn
As Brooklyn Org embarks on this exciting new chapter in its history, it is clear that the borough itself will continue to be a vibrant and diverse community. From its iconic neighborhoods to its thriving arts scene, Brooklyn is an organization that truly cares about making a positive impact on the world. With its refreshed branding, Brooklyn Org is poised to inspire confidence and trust among those who know and love Brooklyn.
Brooklyn Org: A Foundation that Cares
Brooklyn Org is a foundation that truly cares about making a positive impact on the world. By dedicating itself to supporting Brooklyn's non-profits, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to continue making a lasting impact on the borough's communities for years to come.
A Foundation for the People
Brooklyn Org is a foundation that truly cares about serving the people of Brooklyn. By dedicating itself to supporting Brooklyn's non-profits, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to inspire confidence and trust among those who know and love Brooklyn.
The Future of Brooklyn
As Brooklyn Org embarks on this exciting new chapter in its history, it is clear that the borough itself will continue to be a vibrant and diverse community. From its iconic neighborhoods to its thriving arts scene, Brooklyn is an organization that truly cares about making a positive impact on the world. With its refreshed branding, Brooklyn Org is poised to inspire confidence and trust among those who know and love Brooklyn.
Brooklyn Org: A Foundation that Cares
Brooklyn Org is a foundation that truly cares about making a positive impact on the world. By dedicating itself to supporting Brooklyn's non-profits, this organization aims to create positive change and foster greater understanding among those who may not otherwise have the opportunity to connect. With its refreshed branding, Brooklyn Org is poised to continue making a lasting impact on the borough's communities for years to come.
A Foundation for the People
Brooklyn Org is a foundation that truly cares about serving the people of Brooklyn
