2020-12-21
Eric Calloway
Design Dispatch, New York
Borde Hill Country Garden in West Sussex has unveiled its new identity, focusing on the beauty of nature and the unique character of its surroundings. The redesign features an understated yet striking aesthetic, with carefully curated plant species taking center stage.
Borde Hill Country Garden Unveils Refreshed Identity, Plant-Driven and Full of Hidden Details
Country garden Borde Hill, located just north of Haywards Heath, England, has unveiled its freshly minted identity, carefully crafted by design agency Here. The 400-year-old garden, steeped in history and natural beauty, is taking a bold step towards rebranding itself with an understated yet distinctive visual identity that reflects its unique character. At the heart of this new identity lies a thoughtful approach to typography, where the shape of leaves and stems has been used to inform the design of a carefully crafted wordmark.
A Wordmark Born from Nature
The wordmark, designed by Here, is a masterclass in subtlety and nuance. Each letterform has been meticulously crafted to evoke the gentle curves and lines of plant life. The 'B' is reminiscent of a sprouting seedling, while the 'o' is inspired by the delicate petals of a flower. But what's truly remarkable about this wordmark is the level of detail that's been injected into its design. For example, the dot in the letter 'i' conceals a tiny seed, adding a whimsical touch to an otherwise serious font. This level of attention to detail speaks volumes about the garden's commitment to showcasing the beauty of nature.
A Refreshed Identity for a Timeless Gem
Borde Hill Country Garden has been a beloved destination for visitors from far and wide, drawn by its stunning natural beauty and rich history. The garden's new identity is designed to evoke a sense of serenity and peace, while also conveying a sense of modernity and relevance. By embracing the organic shapes and textures found in nature, Here has created an identity that feels both timeless and contemporary. Whether you're a seasoned gardening enthusiast or simply looking for a peaceful retreat from the hustle and bustle of city life, Borde Hill Country Garden is a must-visit destination.
A Design Agency with a Passion for Nature
Here, the design agency behind Borde Hill's new identity, has a long history of working on projects that celebrate the beauty of nature. With a team of talented designers who share a deep love of the natural world, Here has brought its expertise to bear on this exciting project. From concept to completion, the entire process was carefully guided by the garden's owners and staff, ensuring that the final result accurately reflects the essence of Borde Hill Country Garden. As one of the oldest and most respected design agencies in the UK, Here is renowned for its ability to craft compelling identities that resonate with audiences.
A New Era for Borde Hill Country Garden
As Borde Hill Country Garden looks towards an exciting new chapter in its history, its refreshed identity marks a significant milestone. With its understated yet distinctive wordmark and thoughtful approach to typography, this garden is poised to attract even more visitors from far and wide. Whether you're a gardening aficionado or simply someone who appreciates the beauty of nature, Borde Hill Country Garden is an unforgettable destination that will leave you feeling refreshed and renewed.
