Summer 2025 - SHORTLISTED

Woo Jin Nam

Colored Scent is a Korean perfume brand that translates color into fragrance, capturing the emotions and moods each hue evokes. Rather than treating scent as invisible, the brand imagines color as a sensory bridge—each perfume embodying a distinct atmosphere and feeling. The logo reflects this concept of absorption and diffusion. Its softly connected letterforms suggest fragrance and color gradually seeping into the senses, while the clean, minimal typography conveys refinement and restraint. This balance of emotion and clarity allows the identity to feel both poetic and modern. Extending across packaging and digital platforms, the design communicates the brand’s story with consistency and elegance, offering a sensory experience that is as visual as it is olfactory