Summer 2025 - SHORTLISTED

Yun Cho

Asian Society Pratt is the first all-inclusive Asian student organization at Pratt Institute, created to celebrate the diversity of Asian cultures and provide a meaningful platform for connection, identity, and visibility. The website was designed as the group’s central hub, offering students a space to explore cultural narratives, discover resources, and build a supportive community that extends beyond campus. The platform serves multiple roles: cultural archive, professional resource, and community forum. Visitors can engage with event announcements, creative showcases, and editorial content that highlight the richness of Asian traditions and contemporary perspectives. Importantly, the site also provides practical guidance for students navigating job applications, internships, and visa processes, addressing the needs of both Asian American students and international peers. From a design perspective, the website emphasizes inclusivity, clarity, and accessibility. Its visual system blends modern UI principles with subtle cultural motifs, creating a digital identity that feels professional yet welcoming. The information architecture was structured to balance storytelling with functionality, ensuring users can easily access resources while also discovering inspiring community stories. Today, Asian Society Pratt’s website is more than an information portal; it is a living space for belonging and empowerment. Looking ahead, the initiative aims to evolve into Asian Society New York. This citywide network amplifies the voices of over 1.5 million Asian Americans and thousands of international students in New York. By bridging culture, creativity, and community, the platform aspires to empower emerging Asian artists and foster a stronger collective presence in the city’s creative landscape.