Summer 2025 - SHORTLISTED

Jiyoung Ryu

Hi_dear. is a fashion & lifestyle brand that transforms ordinary days into meaningful moments, guided by the philosophy, “A moment made with love, for someone dear.” With vivid colors, bold lettering, and minimal yet emotional graphics, the brand creates a playful and comforting mood that reflects the beauty hidden in daily life. Its concept is rooted in capturing small routines and reframing them as lasting expressions, offering graphic tees, totes, and lifestyle items that become prompts to share today’s mood. Each collection draws inspiration from lived experiences—a morning commute, a quiet coffee, an evening walk—translated into palettes, words, and forms that feel both familiar and distinctive. Rather than chasing fast trends, Hi_dear. seeks to build emotional continuity through seasonless, accessible design that speaks directly to the heart. More than objects, Hi_dear. creates a language of connection to be worn, carried, and shared, celebrating the moments we live together.