Summer 2025 - SHORTLISTED

Youngjin Park

Our design theme for this campaign centers on the reflection of body parts, inspired by the photographer’s frequent use of the body as a subject. The camera, as an extension of our vision, becomes a metaphor for the eye. The eye is not only a window through which we see the outside world, but also a surface upon which the outside reflects back—blurring the boundary between observer and observed. This dual movement of gaze and imprint captures the tension between looking out and being looked upon, between self and other. The campaign visualizes this layered perception, inviting viewers to question where seeing ends and being seen begins. Project Collaboration with DyDanni