Ayasha Khan's groundbreaking approach to branding for the London-based online community platform, Technicienne, is a testament to her innovative design thinking. By combining elements of model kits and stencil shapes, Khan has created a visually striking identity that invites users to engage with the platform on a tactile level. The resulting aesthetic is characterized by a sophisticated four-way colour palette, which not only adds depth but also provides a sense of structure to the overall design.

When art directors Daphna Krygier and Assal Sharifrazi approached Khan to develop an identity for their new project, Technicienne, she was immediately drawn to the challenge. Her response was swift and decisive, reflecting her enthusiasm for the opportunity to contribute to a platform that shares her passion for creative expression. By collaborating with the art directors, Khan was able to bring her unique perspective to the table, resulting in a branding strategy that is both bold and thought-provoking.

The Technicienne identity is more than just a visual representation – it's an immersive experience that invites users to explore the platform's vast creative potential. Through Khan's masterful design, the platform's online community has become a vibrant space where like-minded individuals can come together to share their ideas, showcase their talents, and inspire one another. As the platform continues to evolve, Ayasha Khan's innovative identity will remain at its core, providing a consistent visual language that reflects the platform's values of creativity, innovation, and self-expression.

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