2020-12-27
Lauren Rodriguez
Design Dispatch, New York
L'eggs has become synonymous with comfort and practicality in feminine undergarments since its introduction in the 1960s. The classic logotype, designed by Herb Lubalin in 1969, continues to be a recognizable symbol of the brand's enduring legacy.
Herb Lubalin's Timeless Classic Returns: L'Eggs Revamped
In a move that will delight designers and vintage enthusiasts alike, Commercial Type has reintroduced the iconic L'eggs logotype, originally designed by Herb Lubalin in collaboration with Family Office, Cobbco, and Pentagram. This groundbreaking 1970s design has been reimagined to evoke the nostalgia of a bygone era while maintaining its modern relevance.
Herb Lubalin is widely regarded as one of the most influential designers of the mid-20th century, whose work continues to shape cultural aesthetics. His designs are still studied and revered at art schools worldwide, with his iconic typefaces and logos remaining an integral part of design history. The reintroduction of L'eggs not only honors Lubalin's legacy but also serves as a testament to the enduring power of timeless design.
L'Eggs is more than just a typography exercise; it represents a cultural phenomenon that continues to captivate audiences today. With its unique blend of modernism and playfulness, this classic logotype has become synonymous with retro chic and sophistication. As Commercial Type breathes new life into this beloved design, fans of vintage culture and design enthusiasts can look forward to experiencing the magic of Lubalin's masterpiece in a whole new way.