Cécile et Roger's Latest Exhibition Identity Embodies Flexibility and Adaptation

Cécile et Roger’s new exhibition identity features a singular font that unfolds into six more. The Swiss studio has created a malleable and unique visual system for Mudac’s latest display that sees type adapt over time, allowing the brand to evolve with its audience.

The Studio's Creative Process

Since we last caught up with Cécile Nanjoud and Roger Gaillard of Swiss graphic design studio Cécile et Roger, the pair have been immersing themselves in a world of type. They’ve established the Extra font family as a core component of their latest project, leveraging its flexibility to convey the brand's unique personality.

Adapting to Change

Cécile et Roger has incorporated multiple versions of the Extra font into Mudac’s exhibition identity, each serving a distinct purpose. The singular font is used for titles and headings, while the six secondary fonts are employed for body text, creating visual hierarchy and balance. This adaptable approach enables the brand to maintain its individuality while remaining responsive to changing environments.

Evolution Through Design

By embracing the Extra font family's potential for growth and evolution, Cécile et Roger has successfully created a dynamic visual system that reflects Mudac’s commitment to innovation. As the brand continues to adapt and grow, its exhibition identity will remain an integral part of its story, shaping the way it connects with audiences worldwide.

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