Winter 2025 - WINNER

rite.bos: absolutely wicked

rite is a hand crafted invitation. We aim to reimagine the tea experience for the modern consumer, curating a brand that embodies warmth, authenticity, and mindful moments in this hectic world. rite.bos creates "a loose, cozy, hand-picked, and welcoming afternoon,” countering rigid tea rituals through inviting personalized experiences that don’t sacrifice quality. Each tea tells a unique story, highlighting the origins and producers that guide your sensory journey through every note. rite.bos positions tea as an intentional yet informal pause in daily life, with simple ingredients that blend timeless craft with modern innovation. ‍