Fall 2025 - WINNER

Bake Bake Cupcake

Bake Bake Cupcake is a modular cupcake factory playset that allows kids ages 3 and up to create, decorate, stack, and reveal their own pretend treats through a guided sequence of playful mechanisms. The product concept explores how mechanical interaction, sequencing, and cause-and-effect play can be integrated to encourage early creativity and motor skill development. The playset features an interchangeable track system, simple mechanisms, and clear action–reaction feedback to keep young users engaged while supporting cognitive growth. The product was developed with full consideration of the toy product development pipeline, including mechanism exploration, usability refinement, CAD geometry, rapid prototyping, and detailed manufacturing turnover packaging.