Fall 2025 - WINNER

Zestera

ZESTERA is a conceptual wellness beverage brand designed to redefine how people experience energy. At its core, the brand challenges the idea that alertness must come from intensity or overstimulation. Instead, ZESTERA introduces a more mindful approach: one that helps people feel awake, balanced, and mentally clear without disrupting their natural rhythm. The brand name blends Zest, symbolizing vibrancy and vitality, with Era, suggesting a new chapter in how we care for our bodies. Together, ZESTERA represents a shift from aggressive, adrenaline-driven energy drinks toward something calmer, healthier, and more intentional. The heart of the project lies in balanced stimulation. Rather than pushing the extremes, ZESTERA positions energy as a spectrum: refreshing but not harsh, bright yet grounded. The beverage is imagined to support moments of focus, creativity, and steady productivity, whether someone is easing into the morning, navigating an afternoon slump, or seeking gentle clarity throughout the day. This philosophy connects directly to the brand’s core values: Clarity, Balance, and Natural Energy. Each value shapes both the product concept and overall brand experience, framing ZESTERA as a companion for people who want to feel good, stay present, and move with intention. The visual identity translates this concept into an atmosphere. Modular geometric motifs symbolize the structured rhythm of mindful focus, while vibrant yet earthy color palettes capture the interplay between brightness and calm. Textures inspired by light, wind, and subtle movement evoke a sense of airiness, reflecting how natural energy flows through the day. Typography follows the same principles: clean, rounded, approachable, energetic yet never overwhelming. Packaging is designed to feel refreshing and modern, turning each can into an object that signals clarity, lightness, and mental steadiness. ZESTERA reframes energy drinking as an act of self-awareness rather than self-pushing. It invites people to listen to their bodies, elevate their day with intention, and find a state where focus and ease can coexist. Through its balanced philosophy and sensory-forward design, ZESTERA celebrates a new kind of energy: one that supports presence, well-being, and sustainable daily momentum.