2018-10-07
Lauren Rodriguez
Design Dispatch, New York
Widely regarded as one of the most peculiar food rebranding attempts, Skittles' new look pays homage to the candies' surreal and whimsical nature. The colorful, graphic-inspired design is meant to evoke a sense of playfulness and nostalgia in fans of the classic treats.
Skittles Revamps Brand Image with Whimsical Nod to Nostalgia
The latest rebranding of the beloved candy, Skittles, has sent shockwaves through the marketing world. The Skittles brand refresh is a "nonsensical" nod to the sweet's nostalgic and absurdist qualities, expertly crafted by Elmwood London. This collaboration between the creative agency and the Mars Wrigley team aims to elevate Skittles' impact across both physical and digital realms, leaving fans and non-fans alike in awe of its sheer fun factor.
A Fresh Spin on a Timeless Classic
At the heart of this revitalized brand image is a bold typographic spin. Gone are the days of clunky, sans-serif fonts; in their place lies a vibrant, playful typography that perfectly encapsulates Skittles' whimsical personality. This new font family adds an extra layer of depth and visual interest to the packaging, drawing the consumer's eye to the product's colorful rainbow hue. The upgraded typographic design also subtly reinforces the brand's playful and carefree attitude, inviting fans to indulge in a world of sugary delight.
Brighter, Bolder, and More Lively
Another key element of this refresh is the heightened vibrancy of Skittles' signature rainbow color scheme. Gone are the days of muted, pastel tones; instead, the brand's iconic colors have been amplified to create a dazzling, attention-grabbing spectacle. This bright new hue not only makes the packaging more eye-catching but also injects an extra dose of energy and excitement into the brand's overall aesthetic. Whether displayed in-store or online, Skittles' revamped branding is sure to turn heads and spark conversations.
A Digital-First Approach that's Just as Fun
Skittles' brand refresh isn't limited to its physical packaging; Elmwood London has also crafted a corresponding digital presence that embodies the same playful spirit. The new website is an immersive experience that invites fans to explore the world of Skittles in a fully interactive environment. Here, colorful animations, mesmerizing graphics, and engaging storytelling all come together to create an unforgettable experience that's as much fun to discover as it is to indulge.
The Future of Fun: A Brand Refresh that's Anything but Boring
Skittles' revamped brand image marks a bold new direction for the beloved candy. By embracing its nostalgic roots while injecting modern energy and playfulness, Elmwood London has created a rebranding that's equal parts whimsical and compelling. Whether you're a die-hard fan or just a casual observer, this Skittles refresh is sure to delight – proving that sometimes, the most effective marketing is one that's unapologetically fun.
The partnership between Elmwood London and Mars Wrigley has resulted in a true masterpiece of modern branding. By combining vintage charm with cutting-edge creativity, Skittles' brand refresh has reinvigorated its place on store shelves and social media feeds alike. If you're looking for an inspiring example of how to breathe new life into a beloved brand, look no further than the revitalized world of Skittles.
About Elmwood London
Elmwood London is a creative agency that specializes in crafting innovative marketing solutions that capture consumers' hearts. With expertise spanning digital, social media, and experiential marketing, Elmwood has helped some of the world's top brands reinvigorate their images and connect with audiences like never before.
About Mars Wrigley
Mars Wrigley is a leading global manufacturer of confectionery, chewing gum, and other food products. With a diverse portfolio of beloved brands including Skittles, M&M's, and Starburst, Mars Wrigley continues to push the boundaries of what's possible in food marketing and branding.
The Art of Refreshing a Beloved Brand
In an era where consumer preferences are constantly shifting, rebranding is no longer just about updating a logo or packaging design. It's about evolving with your audience while staying true to the essence that makes you unique. Skittles' brand refresh serves as a shining example of how to successfully navigate these challenges and emerge stronger, more vibrant than ever.
Whether you're an entrepreneur looking to breathe new life into your own brand or simply an observer keenly aware of the importance of effective rebranding, take note: sometimes, it takes a little bit of whimsy and playfulness to truly stand out in a crowded marketplace. Skittles' bold new direction is proof that when you tap into your inner child and let loose, anything can happen – and that's something we can all get behind.
The Power of Playfulness in Branding
Playfulness is more than just a marketing buzzword; it's an authentic expression of what makes a brand unique. Skittles' rebrand has successfully harnessed the power of play to captivate audiences worldwide, proving that sometimes, less is more and a little bit of whimsy can go a long way.
The new Skittles branding is not just about aesthetics; it's an experience-driven approach that invites fans to immerse themselves in a colorful world filled with sugar-coated delights. This fresh perspective on the classic candy brand represents a bold departure from traditional marketing strategies, instead opting for an approach that's refreshingly human and genuinely fun.
By leveraging the unique qualities of Skittles' nostalgic charm, Elmwood London has reinvigorated the brand image while creating something new and exciting. This approach not only honors the original spirit of the candy but also speaks to a generation of consumers who crave authentic connections with brands that share their values – in this case, embracing the joyous power of play.
The Sweetest Part? It's Just Beginning
As Skittles' brand refresh continues to evolve, fans can expect even more thrilling surprises. From limited-edition collaborations to interactive experiences and immersive storytelling, Mars Wrigley is committed to delivering an unparalleled level of engagement with its audience.
With its bold new direction, Skittles has established itself as a leader in the world of rebranding, demonstrating that sometimes, it takes a little bit of creative genius and a lot of playfulness to truly reinvent the wheel.
