2017-01-05
Sarah Chen
Design Dispatch, New York
Brian Eno will share insights into his latest projects at this year's AVA conference in London. The event also features discussions with innovative studios like Pitch Studios and United Visual Artists, delving into the intersection of art and technology.
The Future of Electronic Music and Visual Arts: A Conference Like No Other
The leading electronic music conference, AVA (AudioVisual Arts), is back in London for its 2024 edition, bringing together a diverse lineup of artists, innovators, and visionaries from the world of electronic music and visual arts. This year's event promises to be even more exciting than its predecessors, with a stronger focus on collaboration between these two seemingly disparate worlds.
A New Era of Creativity
One of the key themes of AVA 2024 is the blurring of boundaries between creative disciplines. The conference will feature a wide range of panels, workshops, and performances that explore the intersections between electronic music, visual art, film, fashion, and technology. As Brian Eno, a legendary musician and producer known for his innovative approach to sound design, put it: "The future of creativity is not about one particular discipline, but about how they all come together to create something new." This ethos is reflected in the partnerships that AVA has formed with organizations such as the British Council and It's Nice That, which share a commitment to promoting innovation and artistic expression.
Visual Arts Take Center Stage
This year's conference takes place at some of London's most iconic venues, including The British Library, The Standard, and Camden. But while these locations are certainly notable for their historical significance and cultural importance, they also represent a new kind of collaboration between the worlds of art and technology. As United Visual Artists, a collective of artists and designers who work at the intersection of sound, image, and performance, put it: "We're not just creating music or visuals anymore – we're creating entire experiences that immerse audiences in new worlds." This emphasis on immersive storytelling is reflected in the conference's programming, which includes sessions on virtual reality, augmented reality, and interactive installations.
The Power of Collaboration
One of the key takeaways from AVA 2024 is the power of collaboration between different creative disciplines. By bringing together artists, producers, designers, and technologists from a wide range of backgrounds, the conference creates an environment in which new ideas can flourish. As It's Nice That founder James Whitbrook put it: "Collaboration is key to creating something truly innovative – when we work together, we can achieve things that we couldn't do on our own." This emphasis on collaboration is reflected in the partnerships that AVA has formed with organizations such as the British Council and It's Nice That, which share a commitment to promoting artistic expression and innovation.
Pitch Studios: A New Frontier for Electronic Music
Pitch Studios, a Berlin-based collective of artists and producers who work at the intersection of electronic music, visual art, and performance, will be one of the key partners on AVA 2024. The collective's founders, Moritz Barthel and Tim Goldenberg, are known for their innovative approach to sound design and live performance, which often incorporates elements of visual art and installation. At AVA 2024, Pitch Studios will be showcasing some of their latest work, including a series of interactive installations that explore the relationship between sound, image, and space.
United Visual Artists: The Future of Immersive Storytelling
Another key partner on AVA 2024 is United Visual Artists, a collective of artists and designers who work at the intersection of sound, image, and performance. The collective's founders, including artist and designer Joshua Davis, are known for their innovative approach to immersive storytelling, which often incorporates elements of virtual reality, augmented reality, and interactive installations. At AVA 2024, United Visual Artists will be showcasing some of their latest work, including a series of VR experiences that explore the relationship between sound, image, and space.
The Conference Experience
The conference itself promises to be an immersive experience that combines talks, workshops, performances, and exhibitions into one event. The program includes sessions on topics such as virtual reality, augmented reality, and interactive installations, as well as panels and performances by some of the world's leading electronic music artists and visual artists. With its diverse lineup of speakers, performers, and exhibits, AVA 2024 is sure to be an unforgettable experience for anyone interested in the intersection of sound, image, and performance.
Get Ready for the Future
As we look ahead to the future of electronic music and visual arts, it's clear that the boundaries between these disciplines are becoming increasingly blurred. With its innovative programming, diverse lineup of speakers and performers, and emphasis on collaboration and immersive storytelling, AVA 2024 promises to be an event like no other. Whether you're a musician, artist, designer, or simply someone who loves to experience new things, this conference has something for everyone – so mark your calendars and get ready to join the conversation about the future of sound and image.